Privacy Policy

1. Information We Collect

1.1 Account Registration Information

When you create an ag77 account, we collect personal information including your full name, date of birth, email address, phone number, residential address, and username. This information is required to verify your identity, ensure you meet the minimum age requirement of 21 years, and comply with anti-money laundering regulations. All registration data must be accurate and truthful, and you are responsible for keeping this information up to date.

1.2 Payment and Financial Information

To process deposits and withdrawals, we collect payment information including bKash account numbers, Nagad mobile wallet details, bank account information, and transaction history. We do not store full credit card numbers or CVV codes on our servers. Payment processing is handled through secure third-party payment gateways that comply with Payment Card Industry Data Security Standards. Your financial data is encrypted both in transit and at rest.

1.3 Identity Verification Documents

For account verification purposes and to prevent fraud, we may request copies of government-issued identification documents such as National ID cards, passports, or driving licences. We may also request proof of address documents including utility bills, bank statements, or rental agreements dated within the last three months. These documents are stored securely and accessed only by our compliance team for verification purposes.

1.4 Usage Data and Analytics

We automatically collect information about your interactions with our platform including pages visited, games played, bets placed, deposit and withdrawal patterns, login times, device information, IP addresses, browser type, operating system, and referring websites. This data helps us understand user behaviour, improve our services, detect fraudulent activity, and optimise the user experience. Analytics data is aggregated and anonymised where possible.

1.5 Communications and Support Interactions

When you contact ag77 customer support via email, live chat, or phone, we collect and store the content of your communications, your account information, and details of the issue or enquiry. Support conversations may be recorded for quality assurance, training purposes, and to resolve disputes. We retain support records for a reasonable period to maintain service continuity and comply with legal requirements.

1.6 Cookies and Tracking Technologies

ag77 uses cookies, web beacons, and similar tracking technologies to enhance your browsing experience, remember your preferences, maintain your login session, and deliver personalised content. Essential cookies are necessary for the platform to function and cannot be disabled. Optional cookies for analytics and advertising can be controlled through your browser settings. For detailed information about our cookie usage, please refer to our Cookie Policy.

2. How We Use Your Information

2.1 Service Delivery and Account Management

We use your personal information to create and maintain your ag77 account, process your bets and transactions, provide customer support, send account notifications, and deliver the betting services you requested. This includes verifying your identity, processing deposits and withdrawals, settling bets, crediting winnings, and managing bonus offers. Your data enables us to provide a personalised and secure betting experience tailored to your preferences.

2.2 Legal and Regulatory Compliance

ag77 is required to collect and retain certain personal information to comply with anti-money laundering laws, know-your-customer regulations, responsible gaming requirements, and other legal obligations. We may use your data to verify your age, confirm your identity, detect and prevent fraud, report suspicious transactions to relevant authorities, and respond to legal requests from law enforcement agencies or regulatory bodies. Compliance with these obligations is mandatory and protects both you and the integrity of our platform.

2.3 Fraud Prevention and Security

Your personal information and usage patterns are analysed to detect fraudulent activity, identify suspicious betting behaviour, prevent multiple account creation, protect against unauthorised access, and maintain the security of our platform. We employ automated systems and manual reviews to identify anomalies that may indicate fraud, collusion, bonus abuse, or other violations of our Terms & Conditions. Security measures include device fingerprinting, IP tracking, and behavioural analysis.

2.4 Marketing and Promotional Communications

With your consent, we may use your email address and phone number to send promotional offers, bonus announcements, newsletters, personalised recommendations, and information about new games or features. Marketing communications are tailored based on your betting preferences and activity history to ensure relevance. You can opt out of promotional emails at any time by clicking the unsubscribe link in any marketing email or updating your communication preferences in your account settings. Transactional communications related to your account, bets, and payments cannot be disabled as they are essential to service delivery.

2.5 Platform Improvement and Research

We analyse aggregated and anonymised user data to understand platform usage patterns, identify popular games and features, optimise website performance, improve user interface design, and develop new products and services. This research helps us enhance the overall ag77 experience for all users. Individual user data is not used for research purposes without anonymisation, and aggregated insights contain no personally identifiable information.

3. Data Sharing and Disclosure

3.1 Third-Party Service Providers

ag77 shares your personal information with trusted third-party service providers who assist us in operating our platform. These include payment processors that handle bKash, Nagad, and bank transfer transactions; identity verification services that confirm your documents; hosting providers that maintain our servers; analytics platforms that help us understand user behaviour; and customer support tools. All third-party providers are contractually obligated to protect your data and use it only for the specific services they provide to ag77. We conduct due diligence to ensure our partners maintain adequate security standards.

3.2 Legal Authorities and Regulatory Bodies

We may disclose your personal information to law enforcement agencies, government authorities, or regulatory bodies when required by law, in response to valid legal requests, to comply with court orders or subpoenas, to protect our legal rights, to prevent fraud or criminal activity, or to ensure public safety. Such disclosures are made only to the extent legally required and with appropriate safeguards to protect your privacy. We will notify you of legal requests for your information unless prohibited by law or when notification would compromise an investigation.

3.3 Business Transfers

In the event that ag77 undergoes a merger, acquisition, restructuring, sale of assets, or bankruptcy, your personal information may be transferred to the acquiring entity as part of the business transaction. We will notify you via email and prominent notice on our website before your information is transferred and becomes subject to a different privacy policy. You will have the opportunity to delete your account before such a transfer if you do not consent to the change in data controller.

3.4 Game Providers and Software Partners

When you play casino games or place bets on sporting events, limited information such as your username, bet amounts, and game session data may be shared with our game providers and software partners to deliver the gaming experience, verify game outcomes, and resolve technical issues. These partners are bound by strict confidentiality agreements and are prohibited from using your data for any purpose other than providing gaming services through ag77.

3.5 No Sale of Personal Data

ag77 does not sell, rent, or trade your personal information to third parties for their marketing purposes. Your data is shared only as described in this Privacy Policy and with your consent where required by law. We do not engage in data brokerage or allow third parties to access our user database for commercial exploitation.

4. Data Security Measures

4.1 Encryption and Secure Transmission

All data transmitted between your device and ag77 servers is encrypted using 256-bit SSL/TLS encryption protocols. This ensures that even if data is intercepted during transmission, it cannot be read by unauthorised parties. Our security certificates are regularly updated and comply with industry best practices for secure communications.

4.2 Access Controls and Authentication

Access to your personal information is restricted to authorised ag77 employees who require the data to perform their job functions. We implement multi-factor authentication, strong password requirements, and role-based access controls to prevent unauthorised internal access. All access to sensitive data is logged and monitored for security compliance, and employees who violate data access policies face immediate disciplinary action including termination.

4.3 Server Security and Infrastructure

Our servers are hosted in secure data centres with physical security measures including 24/7 surveillance, biometric access controls, environmental monitoring, and redundant power and network infrastructure. Servers are protected by enterprise-grade firewalls, intrusion detection systems, and regular security patching. We maintain backup systems to ensure data availability and business continuity in the event of hardware failure or disaster.

4.4 Regular Security Audits

ag77 conducts regular internal and external security audits to identify vulnerabilities, test our defence mechanisms, and ensure compliance with security standards. We engage independent security firms to perform penetration testing and vulnerability assessments. Any identified weaknesses are promptly addressed, and our security protocols are continuously improved based on audit findings and emerging threats.

4.5 Data Breach Response

In the unlikely event of a data breach that compromises your personal information, ag77 will notify affected users via email within 72 hours of discovering the breach, as required by applicable data protection laws. The notification will include details of the breach, the types of data affected, steps we are taking to address the breach, and recommendations for protecting yourself from potential harm. We maintain a comprehensive incident response plan to minimise the impact of any security incident.

5. Your Privacy Rights and Choices

5.1 Right to Access Your Data

You have the right to request a copy of all personal information we hold about you. To exercise this right, contact our customer support team with your request. We will provide your data in a commonly used electronic format within 30 days of receiving your request. There is no charge for the first data access request in any 12-month period; subsequent requests may incur a reasonable administrative fee.

5.2 Right to Correction and Update

If any of your personal information is inaccurate, incomplete, or outdated, you have the right to request correction. You can update most information directly through your account settings, including your email address, phone number, and residential address. For changes to your name, date of birth, or other verified information, contact customer support with supporting documentation. We will process correction requests promptly and notify any third parties with whom we shared the incorrect data.

5.3 Right to Deletion

You may request deletion of your personal information by contacting our support team. However, we may be legally required to retain certain data for compliance purposes including transaction records, identity verification documents, and anti-money laundering records for a period of 7 years as required by law. Data that is not subject to legal retention requirements will be permanently deleted within 90 days of your request. Deletion is irreversible and will result in closure of your ag77 account.

5.4 Right to Object and Restrict Processing

You have the right to object to certain types of data processing including direct marketing and profiling. You can opt out of marketing communications at any time through your account settings or by clicking unsubscribe in promotional emails. You may also request restriction of processing in certain circumstances, such as when you contest the accuracy of your data or object to processing based on legitimate interests. Note that objecting to essential processing activities may prevent us from providing services to you.

5.5 Right to Data Portability

Where technically feasible, you have the right to receive your personal data in a structured, commonly used, machine-readable format and to transmit that data to another service provider. This right applies to data you provided to ag77 and that we process based on your consent or to fulfil our contract with you. Contact our support team to request data portability.

5.6 Right to Withdraw Consent

Where we process your personal information based on your consent, you have the right to withdraw that consent at any time. Withdrawal of consent does not affect the lawfulness of processing conducted before withdrawal. To withdraw consent for marketing communications, update your account preferences. To withdraw consent for other processing activities, contact customer support with details of the specific consent you wish to withdraw.

6. Data Retention Periods

6.1 Active Account Data

While your ag77 account remains active, we retain all personal information, transaction history, betting records, and communications necessary to provide our services and comply with legal obligations. Active retention ensures we can process your bets, settle winnings, provide customer support, and maintain accurate financial records.

6.2 Closed Account Data

After you close your account, we retain certain data for legal compliance and dispute resolution purposes. Transaction records, identity verification documents, and anti-money laundering compliance data are retained for 7 years from the date of account closure as required by financial regulations. Other personal information not subject to legal retention requirements is deleted within 90 days of account closure.

6.3 Marketing Data Retention

If you opt out of marketing communications, your email address and phone number are added to our suppression list to ensure you do not receive further promotional messages. Suppression list data is retained indefinitely to honour your opt-out preference. Other marketing-related data such as campaign engagement history is deleted within 2 years of your last interaction with ag77.

6.4 Inactive Account Policy

Accounts with no login activity for 12 consecutive months are considered inactive. We may send reminder emails before deleting data from inactive accounts. If you do not respond within 60 days of the final reminder, non-essential personal data may be deleted while retaining only information required for legal compliance. You can prevent data deletion by logging into your account at least once per year.

7. International Data Transfers

7.1 Data Storage Locations

ag77 primarily operates servers located in secure data centres to serve our Bangladesh user base. However, some third-party service providers we work with may store or process data in other countries. When we transfer your personal information internationally, we ensure appropriate safeguards are in place to protect your data in accordance with this Privacy Policy and applicable data protection laws.

7.2 Cross-Border Transfer Mechanisms

International data transfers are conducted using standard contractual clauses, adequacy decisions, or other legally recognised transfer mechanisms that provide equivalent protection to your data regardless of where it is processed. Our contracts with international service providers include data protection obligations, audit rights, and provisions for data subject rights. We review the data protection practices of all international partners before engaging their services.

8. Children's Privacy Protection

8.1 Age Restriction

ag77 services are intended exclusively for individuals aged 21 years and older. We do not knowingly collect personal information from anyone under the age of 21. Our registration process requires users to confirm they meet the minimum age requirement, and we verify age through identity document checks. If we discover that we have inadvertently collected information from someone under 21, we will immediately delete that information and close the associated account.

8.2 Parental Notice

If you are a parent or guardian and believe your child under the age of 21 has provided personal information to ag77, please contact our customer support team immediately. We take underage gambling prevention seriously and will cooperate fully to remove any information and prevent further access.

9. Changes to This Privacy Policy

9.1 Policy Modifications

ag77 reserves the right to update this Privacy Policy to reflect changes in our data practices, legal requirements, or business operations. Material changes will be communicated to you via email and prominent notice on our platform at least 30 days before the updated policy takes effect. The "Effective Date" at the top of this policy indicates when it was last revised. We encourage you to review this policy periodically to stay informed about how we protect your information.

9.2 Acceptance of Changes

Your continued use of ag77 services after the effective date of an updated Privacy Policy constitutes your acceptance of the revised terms. If you do not agree with changes to the policy, you should discontinue using our services and may request deletion of your account and personal information subject to our legal retention obligations.

10. Privacy Enquiries and Complaints

10.1 Contact Information

If you have questions about this Privacy Policy, wish to exercise your data rights, or need assistance with privacy-related matters, please contact our Data Protection team:

• Email: [email protected] (mark subject line "Privacy Enquiry")
• Response Time: Within 5 business days for privacy requests
• Support Hours: 24/7 (Bangladesh Standard Time, UTC+6)

When contacting us about privacy matters, please include your full name, registered email address, and account username to help us locate your information and respond efficiently.

10.2 Complaints and Escalation

If you believe ag77 has not handled your personal information appropriately or if you are dissatisfied with our response to a privacy request, you may file a formal complaint with our Data Protection Officer by emailing with "Privacy Complaint" in the subject line. We take all privacy complaints seriously and will investigate and respond within 15 business days. If you remain unsatisfied with our resolution, you have the right to lodge a complaint with relevant data protection authorities in your jurisdiction.